Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)

Marketing has changed fundamentally in the new millennium. At same time, sustainable marketing strategies have evolved to meet challenges of environmental issues. In this study, we examined trends and role social media these. Based on specific keywords per objective, study collected 33 published articles from Scopus database 1991 2022 (2012–2022). The KNIME (Konstanz Information Miner) VOSviewer tools were deployed provide detailed classification prediction various marketing, with a particular focus media. method applied text mining latent semantic analysis predict latest trends. top three Green Consumer Behavior, Sustainable Social Media Marketing, Influencer Practices. This NLP-based review clustering research directions immense value marketers policymakers.